You need a local brand voice — we provide it.
We define local brand voice as one of the major keys to supporting your marketing efforts and the key differentiator for Midwest Outdoor. Our agency brings your brand to life in the Midwest by being your voice in the marketplace through sales, retailer education clinics, support of in-store sales and consumer events, local event support, outdoor athlete and influencer sponsorship programs, social media content creation, and production and good old-fashioned hard work. We are obsessively passionate about the outdoor industry and it shows in the brands and people we are fortunate to have forged decades-long partnerships. That passion fuels your brand’s success in the Midwest territory through the efforts of everyone on the Midwest Outdoor team — every single day.
Meet the Midwest Outdoor Sales Team…
Emily Rach, Principal Rep & Key Account Manager
Emily Rach
Emily Rach is co-owner of Midwest Outdoor Sales, one of the principal sales representatives and has been working in the outdoor industry since 2000. Her extensive product knowledge combined with her ability to understand the needs of her customers has provided Emily the skill sets needed to excel in the outdoor industry. A true love of kayaking, camping, hiking, snowshoeing and biking outside the office permeates into every aspect of her business responsibilities for the agency. She has earned Salesperson Of The Year accolades from multiple vendors and currently sits on the M-Pro board. Emily oversees key accounts, agency operations, tradeshow planning for Midwest Outdoor Sales. When she is not working you can find her cheering on her three boys at one of their many sporting events.
Principal Rep, #920-284-8354
Jeff Reimann, Principal Rep & Key Account Manager
Jeff Reimann
Jeff Reimann (right) is co-owner and principal sales representative at Midwest Outdoor Sales and has been working in the outdoor industry since 2001. His passion for the outdoors and a diverse mix of off-grid pursuits, whether backpacking, fishing or hunting, lends to his ability to service and sell a broad range of products and retail channels effectively. Jeff oversees brand relationship and sales management for many of the key retail accounts as well as vendor relations for Midwest Outdoor Sales. He has personally, and as a team, won awards for Sales Rep and Agency Of The Year for multiple manufacturers. Away from the office you can find Jeff wing shooting with family, friends and his Boykin Spaniels.
Principal Rep #612-910-6585
Contact: jeff@midwestoutdoorsales.com
Nicole Danielson, Key Account Analyst
Nicole Danielson
Nicole joins the Midwest Outdoor Sales team as our Key Account Analyst. She has worked in the outdoor industry since 2019 and loves getting to know the accounts and the brands she works with. Nicole brings a wealth of customer service expertise, systems organization and a “can do attitude” to keep things humming along for our dealers, manufacturers and the Midwest Outdoor Sales team! In her free time, she enjoys hiking at state parks and finding local coffee shops. She also loves traveling with her husband and their three kids. Some of her favorite trips include Alaska, where they went whale watching and hiked at Denali National Park and a road trip to California where they stopped at Arches National Park and the Grand Canyon along the way. She started cross country skiing in 2022 and loves a good dumping of snow to keep the trails fresh.
Key Account Analyst, #608-294-7194
Rick Appelsies
Rick Appelsies is an outdoor industry veteran with deep experience leading sales, product, and brand teams. His background includes working for both national brands and specialty retailers. This dual experience enables him to be an effective advocate for both brands and retailers in the territory. A self-described gearhead, Rick spends much of his time cycling on both road and single track, kayaking, hiking, and playing pickleball. When not buzzing around the outdoors, he spends time reading, grilling, working in the yard and time with family.
Sales Rep #612-463-3655
Contact: rick@midwestoutdoorsales.com
Recognition
GOA Excellence In Sales Representation 2025 - Emily Rach
Yakima Rep of the Year 2023 - Emily Rach
Yakima Rep of The Year 2011, 14, 15 - Emily Rach
Yakima Agency of The Year 2017
Yakima Agency of The Year 2011
Yakima Customer Service Award 2009 - Emily Rach
Terramar Agency of The Year 2019
Terramar Agency of The Year 2016
Terramar Agency of The Year 2015
Terramar Rep of The Year 2015 - Jeff Reimann
Cascade Designs 2010 Sales Achievement Award - Emily Rach
Adidas Outdoor Agency of The Year 2012